Audit and plan
Before the first click we look at your searches, your competitors and (if there is one) the old account. You get a plan: which searches we target, in what order and with what budget.
Google Ads · Sarajevo
Google Ads Sarajevo: clicks that turn into calls and inquiries
As an agency from Sarajevo, we set up and run Google Ads campaigns for businesses that need new customers now, not in six months. We do not buy clicks for the sake of clicks: we target the searches after which people call, write and ask for a quote, and we track every call, message and form to the end.
Since 2020 in online marketing Ads + SEO + website from one source
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Illustration of the format
Where the money is lost
Ads without a plan burn the budget and bring no inquiries
Google charges for every click, whether or not the customer gets in touch. That is why the gap between a good and a bad campaign is often bigger than the gap in budget.
The wrong searches
Keywords that are too broad bring people who will never buy: they look for free advice, a job or a price from another country. You pay for every such click.
The ad leads to the wrong page
A customer searching for "AC servicing" lands on the home page, does not find an answer and leaves. The budget is spent and there are no inquiries.
Nobody measures what happened after the click
Without tracking calls, messages and forms, you do not know which ad brings work, so money also goes to what does not work.
What you get
Nine parts of a campaign that brings inquiries
Every part has its reason. When one is skipped, it quickly shows in the cost per inquiry.
Account structure
We organize campaigns and ad groups by service and city, so every ad matches exactly what the customer typed and the budget is not spread across everything at once.
Keywords and exclusions
We choose searches after which people buy, and we keep adding the ones we exclude (free, jobs, DIY), so you do not pay for clicks that will never become an inquiry.
Ad copy
We write ads that say what you offer, for whom, what makes you different and what the customer should do. We test several versions and keep the ones that really work.
The page the ad leads to
Every important ad leads to a page about exactly that service, with a price or a time frame, proof and a contact button. A home page rarely turns a click into an inquiry.
Tracking calls, messages and forms
We measure calls from ads, clicks on WhatsApp and Viber and submitted forms, so you can see which search brought the work, not just how many clicks there were.
Bidding and budget
We set the bidding strategy by goal (inquiries, not just clicks) and move budget toward campaigns that bring inquiries and away from those that only spend.
Local targeting
We show ads only in the cities and areas where you work, at the times you answer, with your location and phone number in the ad.
Monthly report and optimization
Once a month you get a one-page overview: how many inquiries came in, at what cost and what we change next. No tables nobody reads.
You pay the ad budget directly to Google, and our work is billed separately. The account is yours, so you always see where the money goes.
How we work
From the first audit to inquiries you can measure
Three steps. Nothing is launched without your approval, and we increase the budget only when it is clear that it brings inquiries.
- 1
Audit and plan
We look at your services, searches and competitors and, if you already have an account, at what is set up in it. We assess what makes sense to advertise and with what budget.
At the end of the step: a campaign plan that we explain clearly.
- 2
Setup and launch
We organize the account, write the ads, set up tracking for calls, messages and forms and prepare the page the ads lead to. You approve everything before launch.
At the end of the step: campaigns are running and tracking is verified.
- 3
Optimization
In the first weeks we learn from real data: we exclude searches that waste money, test ads and move budget toward what brings inquiries.
Every month: an overview of inquiries, cost per inquiry and a plan for the next month.
When do you see results?
Ads can start bringing inquiries in the first weeks, but the first period is a learning phase. We give a real assessment after a few months, when there is enough data to see what really works.
What do we not promise?
We do not promise a number of inquiries or a cost per click in advance, because that depends on your industry and the competition in your city. We promise that you will know exactly what is spent, what you get and what we change.
A-B-C System · step A
Google Ads is the fastest way to be found
In the A-B-C System, ads are part of step A, "Become visible". A customer searching for what you do sees you immediately, while SEO and AI visibility are still growing.
Ads: right away
You show up at the top of the search as soon as the campaign starts, even while SEO is still building rankings. Great for new businesses and for services you want to fill quickly.
SEO and AI visibility: long term
Organic rankings and recommendations in AI tools grow over months, but inquiries stay even when you stop paying. SEO services and AI visibility (GEO).
The page: turns a click into an inquiry
The best ad is worth nothing if the page does not convince. That is why we combine ads with website design and conversion optimization, so every paid click is better used.
Looking for ads in ChatGPT too? See ChatGPT ads. The whole system is described on the lead generation page.
How much of your ad budget is going to waste?
We look at your account or campaign plan and show where money is lost and where it brings inquiries.
Plain and concrete: on the call we show you three places where your ads are losing money today.
Questions
Frequently asked questions about Google Ads
What is Google Ads?
It is Google's paid advertising system. Your ad appears when someone types a search you have chosen, and you pay when someone clicks on it.
How much does Google Ads cost?
The costs have two parts: the ad budget, which you pay directly to Google and set yourself, and our work on the campaign, which is billed separately. You get an exact quote after the first call.
What ad budget do I need?
It depends on your industry and the competition in your city, because the cost per click varies a lot. At the start we recommend a smaller test budget and increase it once it is clear that it brings inquiries.
How quickly do you see results?
Ads can start showing a few days after launch, so the first inquiries can arrive quickly. Still, the first few weeks are a learning phase, when we change keywords and ad copy based on real data, so we give a real assessment after a few months.
I already run ads. Can you fix them?
Yes. First we look at the existing account: structure, keywords, ad copy and tracking, and then suggest what to fix before you increase the budget.
Can I run the ads myself?
You can, but mistakes in the setup are not obvious, and they are paid per click. Our job is to make sure the budget goes to the right searches and that we measure what brings work.
Which is better, Google Ads or SEO?
Ads bring inquiries quickly, but only while you pay for them. SEO grows more slowly, but the inquiries stay when you stop paying. They work best together: ads while SEO grows, then a smaller ad budget once organic rankings get stronger.
Can you limit the ads to my city?
Yes. We can show ads only in the city, canton or country where you work, at certain hours and on certain devices.
Do you track calls and WhatsApp messages?
Yes. We track calls from ads, clicks on WhatsApp and Viber and submitted forms, so you can see which search brought the inquiry.
Next step
Let us launch ads that bring inquiries
Send us your website and tell us which services you want to sell more. We get back to you, talk it through and you get a quote with a plan.
On the call you will find out
- Where your ads are losing money today
- How many people search for your services on Google
- What to fix first in the ads and on the website
- Whether you need SEO alongside the ads
Start today
Be visible. And impossible to ignore.
Ads that bring inquiries, while you focus on the work you do best.
Or call: +387 61 887 152