SEO as the foundation
AI tools that search the internet rely on websites that are well indexed and visible. Without good SEO, there is no GEO.
AI visibility · GEO · Sarajevo
AI visibility (GEO) in Sarajevo: get recommended by ChatGPT, Gemini and Perplexity
More and more people don't google anymore; they ask ChatGPT: "Who do you recommend for…?" If the AI doesn't know your company or doesn't trust it, it recommends your competitors. As an agency in Sarajevo, we work on your AI visibility: we prepare your website and online presence so that AI tools recognize you, understand you and mention you, without paying per click.
Since 2020 in SEO SEO + GEO as one system
ChatGPT
Which real estate agency in Sarajevo do you recommend for a foreign buyer?
Several agencies in Sarajevo have good reviews and clearly described services. Your company is mentioned often: it offers English-speaking agents, help with the purchase process and contracts, and lists its properties with prices on its website.
Sources:your-company.balocal-portal.ba
Illustration of the goal
What is changing
Google is no longer the only place people look for you
On Google, a customer sees ten results and chooses. In ChatGPT, they get one to three recommendations. If you are not among them, you don't exist for that customer, no matter how good your work is.
Before
Ten blue links
The customer opens a few websites, compares them and calls. What mattered was being on page one.
Today
One answer, a few names
The AI reads the websites for the customer and recommends a few companies. What matters is being a name the AI mentions.
Check it in 2 minutes
Does ChatGPT know about your company?
Open ChatGPT, Gemini or Perplexity and ask these three questions. Replace the square brackets with your own details.
- "Which company for [your service] in [your city] do you recommend?"
- "What do you know about [your company name]?" Are the details correct: services, address, phone?
- "What is the difference between [your company] and [main competitor]?"
If the AI doesn't mention you, has the wrong details or praises your competitors, you are losing customers before they even open Google. Send us what you got.
What we do
The 9 parts of our AI visibility service
They follow our A-B-C System. You have to be visible in AI tools too (A), convince visitors who arrive from an AI recommendation (B) and win new clients from them (C).
ABecome visible in AI answers
The questions customers ask AI
We research how people ask AI about your industry. These are longer, conversational questions, different from short Google searches.
Structured data
Who you are, what you offer, where you work and how to contact you, written into the website code so machines can read it without guessing.
BConvince visitors who arrive from an AI recommendation
Content that can be quoted
Clear answers, concrete facts, prices and timelines. Text from which AI can easily pull a sentence and name you as the source.
Reviews and reputation
Real reviews on Google and elsewhere. AI answers often repeat what customers write about a company.
Mentions on other websites
Local portals, associations, industry articles. The more trusted sources confirm the same things about you, the more confident the AI is.
CWin new clients from AI recommendations
The same details everywhere
Name, address, phone and services are the same on your website, Google profile and directories. Conflicting details confuse both AI and customers.
A website that confirms the recommendation
A customer coming from an AI conversation is already informed. Your website immediately confirms they are in the right place and shows them how to get in touch.
Measuring AI visibility
Every month we ask AI tools the same set of questions and record whether they mention you, together with the visits that come from AI tools.
No sugarcoating
What we know for sure about AI visibility, and what is still an experiment
A lot is written about GEO today, and much of it is guesswork. We keep the two apart.
What we know reliably
- AI tools that search the internet use websites they can find and read
- Clear, accurate company details reduce the chance that AI says something wrong
- Mentions on trusted websites and reviews strengthen the picture of your company
- Visits from ChatGPT and similar tools can be seen in Analytics
What is still an experiment
- The exact effect of a single tactic on what AI answers
- Answers differ from user to user and keep changing
- Nobody can guarantee that AI will mention you
- "Secret AI tricks" that some people sell
How we work
A strategy for ChatGPT, Gemini and Perplexity
- 01
Starting point
We ask AI tools the questions your customers ask and record who gets mentioned, what is said about you and which sources are cited.
You get: a clear picture of where you stand in AI answers today.
- 02
Foundation and content
We set up your SEO, company details and structured data, and write content that directly answers customers' questions.
You: confirm the details and approve the texts.
- 03
Trust and measurement
We work on mentions, reviews and expanding your content. Every month we repeat the same questions and compare.
You get: a monthly summary of mentions and visits from AI tools.
The A-B-C System
SEO and GEO work together
GEO is not a replacement for SEO. The same foundation brings you onto Google and into AI answers, and your website then turns both sources into inquiries.
SEO + GEO
Visible on Google, on Maps and in AI answers.
A website that convinces
A customer arriving from an AI recommendation immediately sees they are in the right place.
Inquiries from every source
Calls and messages from Google, Maps and AI tools.
Case studies
Projects we have worked on
Companies that became visible where their customers search.
Hollywood smile Sarajevo: at the very top of Google
Dr. Ljevo Dental Clinic
- "hollywood smile sarajevo"
- #2.1
- Clicks from Google
- 9,256
Botox and fillers in Sarajevo: from 77 to 1,089 clicks a month
MySmile, Dr. Mirnesa Šerifović
- Clicks per month, Aug 2025
- 77
- Clicks per month, Aug 2026
- 1,089
Delivered at Advista d.o.o.
A new website for a vet clinic: from zero to 497 clicks a month
Ketti Veterinary Clinic
- Clicks, April 2026
- 280
- Clicks, August 2026
- 497
Data: Google Search Console, 2025–2026.
What you get
Why AI visibility pays off already today
A head start while others wait
Most companies are not working on AI visibility yet. Whoever starts first has an easier time becoming the name AI mentions.
Warmer leads
People who come from an AI recommendation have already read about you and decide more easily.
An accurate picture of your company
Less chance that AI tells a customer the wrong opening hours, an old address or services you don't offer.
A double benefit
Everything we do for AI also strengthens your SEO on Google. Nothing is wasted.
Comparison
It's not about doing more, it's about doing the right combination
| SEO only | "AI content" only | Ads | SEO + GEO with us | |
|---|---|---|---|---|
| Visible on Google | Y | M | Y | Y |
| AI tools mention you | M | M | N | Y |
| Accurate company details everywhere | M | N | N | Y |
| Keeps working when you stop paying | Y | M | N | Y |
| Tracking mentions in AI | N | N | N | Y |
| For healthcare, legal and companies in Bosnia | Y | Y | M | Y |
Why us
Why do AI visibility with us
GEO stands on good SEO, and we have been doing SEO since 2020. We don't sell tricks, but a foundation that works for both Google and AI.
6+years of SEO experience
50+clients
3AI tools we track: ChatGPT, Gemini, Perplexity
1monthly one-page summary
Questions
Frequently asked questions about AI visibility
What is GEO?
GEO (generative engine optimization) means preparing your website and online presence so that AI tools such as ChatGPT, Gemini and Perplexity recognize you, describe you accurately and recommend you when someone asks them about your service.
How is GEO different from SEO?
SEO gets you onto the list of results on Google. GEO is about getting the AI to mention you in its answer, where there is usually no list, only a few names. The foundation is the same, but GEO puts more weight on clear facts, reputation and consistent company details.
How do I know if my company needs GEO?
Ask the three questions from the check above. If the AI doesn't mention you, has the wrong details or recommends your competitors, GEO makes sense. It is especially important for industries that are not allowed to advertise in ChatGPT, such as healthcare and legal services.
How is success measured?
Every month we ask AI tools the same set of questions and record whether they mention you and what they say. On top of that, we track visits from ChatGPT and similar tools in Analytics, and the inquiries they bring.
How much does GEO cost and how long does it take?
We do GEO together with SEO, as a monthly package. The first changes in AI answers can show within a few weeks, and a more stable presence builds over months. You get the exact price in a quote after our first call.
Can you guarantee that ChatGPT will mention me?
No, and be careful with anyone who guarantees it. AI answers differ from person to person and keep changing. What we can guarantee is that we work on the things that increase the chance of being mentioned, and that you see where you stand every month.
What role do expertise and trust play?
A big one. Both Google and AI tools favor sources that show experience, expertise and reliability: who is behind the company, its case studies, what customers say and who else mentions it. We build this both on your website and beyond it.
Why does content matter so much?
Because AI can only recommend what it has something to read about. A website that clearly answers customers' questions gives the AI material to describe you and name you as a source.
Next step
Become the company AI recommends
Send us your website and what the AI answered in the check. We will get in touch, talk it through, and you get a quote with a plan.
On the call you will find out
- What AI tools say about you and your competitors today
- Which sources help them recommend others
- Whether your SEO is a strong enough foundation for GEO
- What to do first
What AI visibility is and why it matters
AI visibility (GEO, generative engine optimization) is the work of preparing a company for search through AI tools. When someone asks ChatGPT, Gemini or Perplexity who to choose, the AI doesn't show a list of websites; it writes an answer and mentions a few companies in it. The goal is for yours to be among them, with accurate details.
On top of that, Google increasingly shows an AI Overview above the results, which also cites sources. A company that is well described online has a better chance of appearing there too.
GEO and SEO: the difference, and why you need both
SEO brings you onto Google, where customers choose between the results themselves. GEO is about getting the AI to choose you for the customer. The foundation is the same: a website that is easy to find and read, clear content and trust. The difference is in the emphasis. For GEO, concrete answers to questions, consistent company details everywhere and mentions on trusted websites matter even more.
That is why we don't do GEO instead of SEO, but together with it. Everything we do for AI also helps on Google.
How to become a company ChatGPT recommends
- Say clearly what you do: every service on its own page, with price, timelines and service area
- Answer questions: sections with the questions customers actually ask
- Be consistent: the same name, address, phone and services everywhere online
- Build your reputation: real reviews and mentions on local and industry websites
- Show who is behind it: team, experience, case studies
Experience, expertise and trust as the foundation
Google describes its quality guidelines through experience, expertise, authoritativeness and trustworthiness (E-E-A-T). The same qualities help in AI answers: a source that clearly shows who it is, what it knows and why it can be trusted is cited more easily. On your website that means an introduced team, case studies and examples of work; beyond it, reviews and mentions.
GEO for local businesses: clinics, lawyers and service companies
Local businesses often gain the most from AI visibility, because people ask AI exactly things like "a good dentist near me" or "an English-speaking lawyer in Mostar". For healthcare and legal services, GEO is currently the only way into ChatGPT, because these industries are not allowed to advertise in ChatGPT outside the US. The key elements are a well set-up Google Business Profile, reviews and pages that clearly describe services and location.
Why start now
AI search is growing, and most companies are not working on it yet. Reputation and mentions online take months to build, so whoever starts earlier gains a lead that is hard to catch later. And none of this work is wasted if AI search grows more slowly than expected, because it all strengthens your SEO too.
Start today
Customers are asking AI. Make sure they hear your name.
Every month without AI visibility is a month in which AI recommends someone else. Write to us and find out where you stand.
Or call: +387 61 887 152