A check before anything else
Whether your country is open, whether your industry is allowed to advertise and what you may say in the ad. If it's not possible, we tell you before you pay.
More and more people ask ChatGPT what to choose before they buy. Recently, ads can also appear below those answers. From Sarajevo, we set up and run ChatGPT ads campaigns that bring inquiries, not just impressions, and we tell you honestly whether advertising in ChatGPT is worth it for your company at all.
I need a company to install solar panels on my house in Zagreb. What should I look out for?
When choosing a contractor, check a few things:
Illustration of the format
ChatGPT ads can't be bought everywhere. The rule is simple: the company paying for the ads must be registered in a country where advertising is open.
Companies registered in Croatia, Slovenia, Serbia, Germany, Austria, Switzerland and the other EU countries, as well as some other countries worldwide.
Great for diaspora companies and companies from the region with headquarters in the EU.
Companies registered in Bosnia and Herzegovina and Montenegro. These countries are not yet open for advertising.
The solution until they open: AI visibility (GEO), so ChatGPT recommends you without ads.
Outside the US: healthcare, legal services and finance, and everywhere: selling or renting real estate, gambling, alcohol and a few other areas.
Clinics, lawyers and real estate agencies: AI visibility is your way in.
Status as of 19 October 2026, based on OpenAI's list of available countries and its advertising policies. The rules change, so we check them before every campaign.
They follow our A-B-C System. You have to become visible (A), convince visitors (B) and win new clients from them (C). An ad that only does the first part spends money on clicks without business.
Whether your country is open, whether your industry is allowed to advertise and what you may say in the ad. If it's not possible, we tell you before you pay.
We open the advertising account in your company's name, with all the checks OpenAI requires. The account and the data stay yours.
There are no classic keywords here. The ad is tied to what people are talking about, plus language and location. We choose topics after which people buy.
Short, concrete copy that continues the answer instead of interrupting it. We write several versions and keep the one that brings inquiries.
Someone who clicks from ChatGPT expects a direct answer. The page has to confirm immediately that they are in the right place and show how to get in touch.
Case studies, reviews, examples of work. A customer coming from an AI conversation is already informed and is looking for a reason to trust you.
We set up OpenAI's conversion tracking and link tags, so you see exactly how many calls and messages came from ChatGPT.
We start with a test budget and a clear evaluation period. We choose payment per impression or per click based on the campaign goal.
After the test period you have numbers: cost per inquiry and a comparison with Google Ads. Only then do we decide whether to increase the budget.
We check your country, your industry and what you are allowed to advertise. If everything passes, we open and verify the account in your company's name.
You get: a clear answer on whether and how you can start.
Conversion tracking, ads, conversation topics and the page the ad leads to. Everything tested before the first paid impression.
You: approve the ads and the budget.
The campaign runs with a test budget. We track cost per inquiry and switch off what doesn't work.
You get: numbers to base your decision on.
The ad appears below the answer. But if ChatGPT also mentions you in the answer itself, the customer sees you twice and trusts you more easily. That is why we always combine ads with AI visibility.
You quickly become visible in the conversations you choose, as long as you have a budget.
ChatGPT mentions you in its answers on its own, without paying per click.
The customer sees you in the answer and in the ad, so they get in touch with more trust.
The channel is new, a lot is written about it, and little of it is proven. Here is what we know for sure.
There aren't years of experience yet, as there are with Google Ads. That is why we don't promise a cost per inquiry in advance; we measure it during the test period.
Healthcare, legal services, finance and real estate currently can't advertise outside the US. For them, AI visibility is the only way into ChatGPT.
Ads don't appear in sensitive conversations, for example about health or difficult personal topics. That is good for customers, but it reduces the number of impressions.
A click from ChatGPT is only worth something if the page answers the question right away and shows how to get in touch. That is why we prepare the page before the campaign.
One doesn't replace the other. Each has its place, and we tell you what your company needs first.
| Google Ads | ChatGPT ads | AI visibility (GEO) | |
|---|---|---|---|
| Where people see you | Google search | Below the answer in ChatGPT | In the answer itself in ChatGPT, Gemini, Perplexity |
| Payment | Per click | Per impression or click | Monthly work, no paying per click |
| Speed | Immediate | Immediate, once the account is approved | Builds over months |
| Companies registered in Bosnia | Can | Can't yet | Can |
| Healthcare, legal, finance | With restrictions | Can't outside the US | Can |
| When you stop paying | You disappear | You disappear | You stay visible |
With an ad where it's allowed, with a recommendation where an ad can't go.
An honest answer first: if your company can't use or doesn't need ChatGPT ads, you will hear it from us on the first call.
Ads in ChatGPT are new for everyone. The advantage goes to those who already understand how AI tools decide what to recommend, and that is our job even without ads.
Not yet. The company paying for the ads must be registered in a country where advertising is open, and Bosnia and Herzegovina and Montenegro are not on that list for now. Croatia, Slovenia, Serbia, Germany, Austria and Switzerland are. Until Bosnia opens, we recommend AI visibility, so that ChatGPT mentions you in its answers.
You set the ad budget yourself, and it is paid directly to OpenAI, per impression or per click. Our work on setting up and running the campaign is charged separately. We start with a test budget, and you get an exact quote after our first call.
The ad is shown below the answer and is clearly labeled as sponsored. It doesn't change what ChatGPT answers; it sits next to the answer as an extra option.
Outside the US, currently healthcare, legal services and most financial services. Everywhere, the sale or rental of real estate, gambling, alcohol, tobacco, political content and a few other areas are prohibited. The rules change, so we check them before every campaign.
By the number of inquiries and the cost per inquiry, not by the number of impressions. We set up OpenAI's conversion tracking and link tags, so you see how many calls and messages came from ChatGPT and what they cost compared with Google Ads.
Often yes, at least the page the ad leads to. Someone clicking from ChatGPT already knows what they want and expects a fast, concrete answer and easy contact. If the page doesn't offer that, even the best ad wastes money.
They can be, because many business questions are now asked in ChatGPT. But the audience is narrower and there is still little data, so we start with a small test budget and decide based on real inquiries.
For companies registered in Bosnia and Herzegovina and for industries where advertising is prohibited, there is another way into ChatGPT: getting mentioned in the answer itself. That is AI visibility (GEO), and it works without paying per click.
Learn more about AI visibility or write to us, and we will tell you which route is better for you.
On the first call you find out whether your company can advertise, whether it's worth it and what budget to start with. If it can't or doesn't need to, we tell you right away.
With an ad or a recommendation, depending on what your company is allowed to do and what pays off.
Or call: +387 61 887 152