Website analysis
We go through your website through the customer's eyes and through the data in Analytics. The result is a list of problems ranked by how many inquiries they cost you.
Conversion rate optimization (CRO) · Sarajevo
Conversion rate optimization in Sarajevo: more inquiries from the visits you already have
You don't always need more visitors. Often you need a website that turns your existing visitors into more calls and messages. Our conversion rate optimization finds the places where people give up and fixes them, using sales psychology and data, without spending a single extra euro on ads.
Since 2020 building websites Data instead of gut feeling
Same visits, more inquiriesSample calculation
Before1,000 visits
1% → 10 inquiries
After1,000 visits
2% → 20 inquiries
Twice as many inquiries, and the ads cost the same.
The problem
You pay for visits, but your website doesn't turn them into customers
Ads, SEO, social media: they all bring people to your website. But if the website doesn't convince them and make contact easy, most leave without a trace, and you have paid for every one of those visits.
They come in and leave right away
They don't understand within a few seconds what you offer, so they go back to Google, to your competitors.
They can't find how to contact you
The number is in the footer, the form asks for ten fields, and there is no WhatsApp.
They don't trust you enough
No reviews, no examples of work, no faces. The customer can't tell whether you are a serious company.
A 1-minute calculation
How many inquiries is your website costing you?
Enter how many visits you get and how many people contact you. We calculate what would happen if a few more did. Not sure of the exact numbers? A rough estimate still says a lot.
What we do
The 9 parts of optimization that turns visits into customers
In three steps: first we find out where people give up, then we fix what doesn't convince them, and finally we make it easy for them to get in touch.
1We find out where and why people give up
Heatmaps and session recordings
Where people click, how far they scroll and where they stop. Anonymous recordings show what numbers can't.
Mobile comes first
Most visits come from phones. We check every step to contact right there, with a thumb, on a small screen.
2We convince so the customer trusts you and chooses you
Sales psychology
A clear message, an order that leads to a decision and copy written from the customer's point of view. No fake urgency and no pushy tricks.
Proof and trust
Reviews, examples of work, guarantees and the people behind the company, placed exactly where the customer has doubts.
Landing pages
A page made exactly for what the customer searched for, instead of a homepage they have to find their way around.
3We make contact easy and measure the effect
Forms and contact
Fewer fields, call and WhatsApp with one tap, a message that fills itself in with the service the customer is looking at.
Testing changes
Where there is enough traffic, we compare two versions. Where there isn't, we compare the period before and after the change.
Monthly summary
How many inquiries there were, how many there are now, what we changed and what made the difference.
Case studies
Projects we have worked on
Companies that became visible where their customers search.
Hollywood smile Sarajevo: at the very top of Google
Dr. Ljevo Dental Clinic
- "hollywood smile sarajevo"
- #2.1
- Clicks from Google
- 9,256
Botox and fillers in Sarajevo: from 77 to 1,089 clicks a month
MySmile, Dr. Mirnesa Šerifović
- Clicks per month, Aug 2025
- 77
- Clicks per month, Aug 2026
- 1,089
Delivered at Advista d.o.o.
A new website for a vet clinic: from zero to 497 clicks a month
Ketti Veterinary Clinic
- Clicks, April 2026
- 280
- Clicks, August 2026
- 497
Data: Google Search Console, 2025–2026.
How we work
From analysis to more inquiries, step by step
- 01
Where are you losing customers?
Analysis, heatmaps, recordings and a review on mobile. We rate every problem by how many inquiries it costs.
You get: a list of fixes ranked by importance.
- 02
Fixes and checks
Quick fixes with a big effect first, then bigger changes. We check each one with a test or a before-and-after comparison.
You: approve the copy and design changes.
- 03
Continuous improvement
We keep what works and roll it out to other pages. Every month, the next step.
You get: a monthly summary of inquiries and changes.
The A-B-C System
Visits × conversion = inquiries
In our A-B-C System you have to become visible (A), convince visitors (B) and win new clients from them (C). Conversion optimization works on B and C, and multiplies everything you invest in A.
SEO, GEO and ads
Bring people to your website.
A website that convinces
Decides how many of them get in touch.
Calls and messages
Twice the conversion rate means twice the inquiries from every channel.
Why it pays off
Why conversion is the biggest lever for more inquiries
Fast results
Some fixes, like a visible WhatsApp button or a shorter form, work right after they go live.
Sales psychology
We know how people make decisions, and we build that into the copy, layout and design.
Data instead of gut feeling
We don't argue about who likes what. We look at what brings more inquiries.
An effect on every channel
A better website strengthens your SEO, your ads and your referrals. Every visit is worth more.
Comparison
Conversion optimization is not guesswork
It is work with a clear order: make an assumption, change something, measure it, learn, repeat.
| More ads | A new design "by feel" | Conversion optimization | |
|---|---|---|---|
| More inquiries without a bigger ad budget | N | M | Y |
| Based on the behavior of real visitors | N | N | Y |
| The effect is measured | Y | N | Y |
| Strengthens every source of visits | N | M | Y |
| The effect stays when you stop paying | N | Y | Y |
Ready to get more out of the visits you already have?
The fastest way to more inquiries often doesn't cost a single extra euro in ads.
The biggest gaps first: on the call we show you three places on your website where you are losing the most inquiries today.
Why us
Why do conversion optimization with us
Optimizing without understanding how people buy is like driving without a steering wheel. We combine sales psychology, web design and measurement into one job.
6+years of building websites
50+clients
9parts of the optimization
1monthly one-page summary
Questions
Everything about conversion optimization and testing
What is conversion rate optimization?
Conversion rate optimization (CRO) is the work of increasing the share of visitors who do what you want them to: call, send a message or fill in a form. We work on the website, not on the number of visits.
What should my conversion rate be?
There is no single number that applies to everyone. It depends on your industry, the price of your service and where your visitors come from. That is why we don't compare you with other people's averages, but with yourself: how it was before, and how it is after the fixes.
How much does conversion optimization cost?
It depends on the size of the website and the scope of changes. It can be a one-off analysis with fixes or ongoing monthly work. You get the exact price in a quote after our first call.
How quickly do results show?
Quick fixes, like clearer contact options or a shorter form, can work immediately. For a reliable conclusion you usually need a few weeks of data, depending on how much traffic you have.
What is the difference between conversion optimization and web design?
Web design builds the website. Conversion optimization measures it and improves it based on how real visitors behave. A good website needs both, which is why our websites track inquiries from the start.
What is an A/B test?
Half of your visitors see one version, half see another, and we compare which one brings more inquiries. That way your customers make the decision, not our taste or yours.
Does it work if I don't have much traffic?
Yes, but differently. Classic A/B tests need a lot of traffic for a reliable result, and most smaller companies don't have enough. In that case we rely on session recordings, heatmaps, questions to customers and before-and-after comparisons. That is a more honest approach than a test that can't give a reliable answer.
How does it fit with SEO and ads?
Very well. SEO and ads bring visits, and conversion optimization decides how many of them become inquiries. When conversion improves, every visit from SEO or ads is worth more.
Next step
More inquiries, same budget, a better website
Send us your website. We will get in touch, talk it through, and you get a quote with a list of fixes ranked by importance.
On the call you will find out
- Where visitors most often give up
- What they are missing to trust you
- Which fixes have the fastest effect
- Whether you have enough traffic for tests
Start today
More inquiries. Same budget.
Every day with a website that doesn't convert is a day you pay for visitors who leave.
Or call: +387 61 887 152